19 May, 2021
Conversations with Industry to help Tourism Operators in Mackay
MACKAY Tourism, in partnership with Tourism and Events Queensland (TEQ) and the Department of Tourism, Innovation and Sport, is hosting the 2021 Conversations with Industry event, on Wednesday, May 19 2021 from 10:30 am at Harrup Park Country Club, Mackay .
This event will help tourism events and businesses in the region connect with the State Tourism Organisation’s
latest insights, marketing and event activities and opportunities to get involved in future TEQ events.
This event will also present an opportunity to join tourism specialists during breakout sessions to provide
feedback and ask questions.
Mackay Tourism CEO Tas Webber said this event would give operators a chance to connect with TEQ’s
“Conversations with Industry will help operators in the Mackay region connect with Industry and government
experts. This in turn will help them in delivering COVID Safe events and experiences.” Mr Webber said.
“The opportunity to have Tourism and Events Queensland, Department of Tourism, Innovation and Sport and
Queensland Tourism Industry Council come together as a resource represents an important step for the
As part of this event, tourism operators will also have access to four breakout sessions on the topics of
discussion during the event.
These sessions will present operators with an opportunity to have a conversation
with tourism specialists on key topics.
These sessions will include:
• Marketing activities and opportunities, including content, PR, social and digital opportunities, working
with domestic distribution partners and IMATE (TEQ’s Industry and Media Agency for Tourism and Events)
• TEQ Events Strategy, how to leverage events and deliver COVID Safe Events
• What Queensland’s new brand means in practice, and how to use the ‘Ultimate Transformational Experience Guide and seven steps to creating better value for your guests and business’. The Best of Queensland Experience Program, how the program works, how to understand the BOQ Operator Report and tips on how businesses can maximise resources of the program.
• The Department of Tourism, Innovation and Sport will be sharing overview of support programs available for tourism and events businesses.