15 April, 2021
Work Underway to Enhance Roadtripper Welcome
WHAT can the Central Queensland Highlands do to enhance its welcome to recreational vehicle (RV) owners, caravanners and campers?
The question is at the heart of a new project aimed at attracting more drive tourists and extending their stay and spend.
A survey is open at chdc.com.au until 30 April 2021 to collect public feedback for the Central Queensland Highlands Recreational Vehicle (RV) and Camping Options and Opportunities Strategy.
The Central Highlands Development Corporation (CHDC) team travelled the region recently to hold discussions with tourism operators, visitors and local decision makers.
CHDC Tourism Development Coordinator Paul Thompson says it’s a pro-active approach to addressing an ongoing challenge for the Central Queensland Highlands.
“Recreational vehicle owners, caravanners and campers are collectively our biggest market and there are many opportunities to bring more of these visitors here and give them more reasons to stay longer,” he explains.
“A key opportunity is to create more designated overnight sites for fully self-contained vehicles.
“We do have a range of commercial caravan parks but these are at capacity during peak season so that’s an opening to provide more alternative options for travellers, which in turn enhances their experience and helps to build positive feedback about the region.
“To maximise the contribution these travellers can make to the local visitor economy, it’s critical that we provide the facilities they need and want so they feel comfortable and welcome here.”
The team is also looking at accessibility opportunities, such as improved road signage and better parking.
“The objective is to create a plan that takes a range of approaches to position the Central Queensland Highlands as a must-do RV destination,” Mr Thompson says.
The project aligns with the Central Highlands Visitor Economy Strategy 2020-2022, which sets out how to achieve a thriving visitor industry.
Tourism in the region is estimated to have generated almost $219 million dollars last financial year and close to 1,100 jobs are tourism-related. The Central Queensland Highlands attracts an average of 678,000 visitors annually.