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21 April, 2021


A national survey has ranked the Whitsundays in the top 10 dream destinations for an outdoor adventure and revealed Mackay and the Whitsundays locals want to explore in their own region.

Great Northern Great Outdoor National Survey top 10 destinations - Where would you most like to explore the great outdoors in Australia?


1 Cairns/Far North Qld

2 Whitsunday region

3 Sunshine Coast/Noosa region

4 Uluru/Alice Spring, southern Northern Territory

5 Kakadu Northern Territory

6 Gold Coast region

7 South Australia

8 Central Victoria and High Country

9 Northern New South Wales

10 Outback Queensland

The Great Northern Great Outdoors National Survey also found 85 per cent of Mackay and Whitsunday locals have committed to keep up their camping and caravanning adventures in the great Australian outdoors even after international borders reopen.

More than half (56 per cent) said they would like to spend more time outdoors this year.

When asked where they would travel if they could choose anywhere in Australia, Mackay and Whitsunday respondents nominated Far North Queensland as their top spot, followed by Outback Queensland and the Whitsundays.

Ian Giles of Great Northern Brewing Co said the survey results showed the tough circumstances of 2020 had inspired Australians to get out and really immerse themselves in the natural beauty Australia had to offer.

“Mackay and the Whitsundays have some great spots to explore – and the local pubs serve great beer!” Mr Giles said.

“Australians have a renewed interest in their own backyard and we hope this now translates to a financial lifeline for towns across Queensland including Mackay and The Whitsundays.

“We know businesses, pubs and clubs across the Mackay and Whitsunday region have done it tough so Great Northern Brewing Co has been working to drive tourists back to Australia’s tourism hotspots since international borders closed.

“To get people motivated, we are giving away $26 million worth of BCF vouchers to help fund their passions to get out into the great outdoors.

“Camping or caravanning is a great boost to the place where you pitch your tent but along the way travellers stop to buy fuel, pick up groceries, sightsee, enjoy lunch – it’s all the places along the journey, not just the destination, that benefits.”

The national survey also revealed Mackay and Whitsunday respondents were not only keen to get out and about but wanted to squeeze more activity in with 42 per cent wanting to bushwalk and hike more often and 35 per cent wanting to fish more often.

“About 70 per cent Mackay and Whitsunday respondents spent up to $2000 on outdoor recreation equipment in the past year, with a third of all that expenditure on camping and fishing gear,” he said.

“Every person we get out and about, whether it’s a local or a visitor, we hope will pour dollars into the local economy.”

BCF $10, $20 and $50 vouchers are available with every specially marked cartons of Great Northern Original, Super Crisp and Zero while stocks last.

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