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13 July, 2021

Get business right

IN BUSINESS, everything comes back to having the right value proposition. It doesn’t matter what field you are in. It doesn’t matter the size of your business. Value is everything. So, it stands to reason that we need our Mackay, Isaac and Whitsunday region businesses to stand up and take ownership of opportunities which present off the back of Pembroke’s Olive Downs Project secured NAIF funding provision.


IN BUSINESS, everything comes back to having the right value proposition.

It doesn’t matter what field you are in. It doesn’t matter the size of your business.

Value is everything.

So, it stands to reason that we need our Mackay, Isaac and Whitsunday region businesses to stand up and take ownership of opportunities which present off the back of Pembroke’s Olive Downs Project secured NAIF funding provision.

This is nothing new to our regions, and our businesses have become renowned worldwide for their ability to flex and respond to changes in the resource and general industry setting.

Too, we have a strong network of organisations which are located locally with an international market focus, working with dual purpose to ensure that not only are the opportunities presented to our regions, but also that our businesses are ready and able to respond.

For the past couple of decades, our communities have worked hard to be ready for anything that comes our way.

But that doesn’t mean we ought to take it for granted that we will win business just because we are here and we are doing what we have always done.

In fact, that is exactly what could be the ultimate turn off for anyone looking to do business with us.

We need to see innovation for what it really is.

But first we need to understand what it’s not.

It’s not all bells, whistles and automated bots and drones.

It’s not all whizbang propellerhead ideas and concepts.

At the heart of innovation is the identification of a problem or challenge; and then the seeking out and finding of a solution.

Every single person in business is doing exactly that – day in and day out, or at least they should be, else they will curb all chance of growth and sustainability.

This is where every single business in our regions can step up and be counted – it is where we all have the opportunity to show value.

It is a simple but effective premise. Sentiment and just being in the right place at the right time no longer cuts it as enough.

In a global market the right place is anywhere in the world. The right time is now. It’s now up to us how we respond. We own the future.

Get it right, and happy days.

Get it wrong and we will only have ourselves to blame.


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